Instagram is making a fresh push into long-form video, with reports indicating the platform is exploring horizontal videos that could run up to 90 minutes. The move marks a notable shift for the Meta-owned app, which has traditionally been centred on short-form, vertical content.
The development could change how social media users consume content on Instagram, while also giving creators more room for storytelling and extended formats. It may also bring the platform into closer competition with streaming services and other video-first apps.
Instagram’s latest move signals a broader effort to evolve beyond quick scrolling and short clips. If widely adopted, the format could reshape content strategies for creators and alter how competitors respond in the fast-growing digital video space.
