Tasmac has announced a new pricing and bottle-return system for liquor sales in Tamil Nadu, under which the maximum retail price of all liquor variants will go up by ₹10 from November 1, 2026.

The move will be implemented by adding an environment cess, while consumers will be eligible for a ₹10 refund when they return empty bottles.

The announcement has drawn opposition from Tasmac staff, though the company’s decision and the concerns raised by employees have not been detailed in the available information.