Reddit has said that Google continues to crawl its platform heavily, but the company is not seeing meaningful traffic from Google’s AI mode. The comments were made by Reddit CEO Steve Huffman.
Huffman said, “Google is crawling us as hard as ever, so the demand hasn’t changed from their point of view either.” He added that “the AI mode does not drive traffic, not for us and not to anybody.”
The remarks suggest Reddit sees little benefit from Google’s AI-driven search experience in terms of referral traffic. The company did not indicate any immediate change in its current position.
